Privacy Policy

Introduction

At Land Owl LLC ("Land Owl," "we," "us," or "our"), we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services (collectively, the "Services").

By accessing or using our Services, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Services.

Information We Collect

Account Information

When you create an account, we collect:

Name and email address
Company or organization name (optional)
Password (encrypted and stored securely)
Billing information (processed securely through Stripe)

Usage Data

We automatically collect certain information when you use our Services, including:

Device information (browser type, operating system, device identifiers)
Log data (IP address, access times, pages viewed, referral URLs)
Search queries and property interactions (parcels viewed, saved, or exported)
Feature usage metrics and analytics

Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience and analyze usage patterns:

Essential Cookies: Required for authentication and core functionality
Analytics Cookies: Help us understand how users interact with our Services
Preference Cookies: Remember your settings and preferences

How We Use Your Information

We use the information we collect for the following purposes:

Service Delivery: To provide, maintain, and improve our property intelligence platform
Account Management: To create and manage your account, process payments, and provide customer support
Personalization: To customize your experience and provide relevant property recommendations
Analytics and Improvements: To analyze usage patterns, optimize features, and develop new functionality
Communications: To send service updates, security alerts, and promotional messages (you can opt out of marketing emails)
Security and Fraud Prevention: To detect, prevent, and address security issues or fraudulent activity
Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements

Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

Third-Party Service Providers

We work with trusted partners who provide essential services:

Supabase: Database hosting and authentication
Stripe: Payment processing and billing
MapTiler: Map rendering and geocoding services
Third-party data providers: Parcel and zoning data
OpenAI: AI-powered chat and analytics

Legal Requirements

We may disclose your information if required by law, court order, or government request, or to protect the rights, property, or safety of Land Owl, our users, or the public.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change in ownership.

Advertising and Analytics

This section explains the analytics and advertising measurement tools we use on landowl.com and app.landowl.com, what they store, and how to opt out.

Google Analytics

Both sites load Google Analytics 4. It uses cookies to count visits and measure how people use our pages, and links a visit to landowl.com with the same visitor's visit to app.landowl.com. Google receives information such as the pages you view, your browser and device type, and your IP address. See how Google uses information from sites that use its services.

Google Ads conversion measurement

We advertise on Google. To learn which ads work, the web app may send Google Analytics a “sign up” event when a new account is created and a “purchase” event (plan name, price and a transaction reference) when a plan is bought. These events can be imported into Google Ads and matched to the ad click that brought you to us. Under some US state privacy laws, including California's, this can count as “sharing” personal information for cross-context behavioral advertising. We do not sell your personal information.

The attribution cookie (`lo_attr`)

When you visit landowl.com we set a first-party cookie called lo_attr that remembers how you first found us and how you most recently arrived. It stores a random visitor ID and, for each of those two visits, the time, the source and medium (for example “google / cpc”), any campaign details in the link (UTM tags), any Google ad click ID, the referring website address and the landing page path. It lasts 90 days. If you create an account, the web app reads it once and saves it with your account so we know which marketing brought you in.

Our own analytics

landowl.com also runs our own first-party analytics. It records page views, clicks, how far you scroll and how long a page stays open, together with a random visitor ID kept in your browser's local storage, a session ID, your device type, the referring website and campaign tags. This data is sent to our own servers, not to Google. It does not run if your browser sends Do Not Track or Global Privacy Control, or if you have opted out.

How to opt out

Visit Your Privacy Choices (also linked as “Do Not Sell or Share My Personal Information” at the bottom of every page). Opting out saves a cookie called lo_optout in your browser for two years. While it is set, on both landowl.com and app.landowl.com:

Google's tags are told not to use advertising or analytics storage for you (Google Consent Mode)
The web app does not send the sign-up or purchase events described above
Our own analytics does not run, and the lo_attr cookie is deleted and not set again

We also honour the Global Privacy Control (GPC) signal: if your browser sends it, we treat you as opted out automatically. Your choice applies to the browser and device you make it on.

Data Security

We implement industry-standard security measures to protect your information:

Encryption: All data in transit is encrypted using 256-bit SSL/TLS
Access Controls: Strict internal access policies and role-based permissions
Secure Infrastructure: Data hosted on secure, SOC 2 compliant servers
Regular Audits: Periodic security assessments and vulnerability testing
Password Protection: Passwords are hashed and salted using industry-standard algorithms

While we take reasonable precautions to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Your Rights and Choices

You have the following rights regarding your personal information:

Access: Request a copy of the personal information we hold about you
Correction: Request correction of inaccurate or incomplete information
Deletion: Request deletion of your account and personal data (subject to legal retention requirements)
Export: Download your saved parcels, notes, and other data in portable formats (CSV, JSON, Excel)
Opt-Out: Unsubscribe from marketing emails via the link in any email or account settings
Opt out of sharing for advertising: Use Your Privacy Choices; we also honour Global Privacy Control
Cookie Management: Control cookies through your browser settings

To exercise any of these rights, contact us at support@landowl.com.

Third-Party Services and Links

Our Services may contain links to third-party websites or integrate with third-party services (e.g., county assessment websites, MapTiler, Stripe). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any information.

Key Third-Party Services:

MapTiler: Map tiles, geocoding, and location services (Privacy Policy)
Stripe: Payment processing and billing (Privacy Policy)
Third-party data providers: Parcel and zoning data

Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of the Services after such changes constitutes acceptance of the updated Privacy Policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Land Owl LLC

Email: support@landowl.com